Inc .: 8 Ways to Drive Generation Y Customers
The publication talks about how to hook the most economically active young audience from generation Y - people born in 1982-1993. They do not pay attention to traditional marketing campaigns, they are used to using mobile devices and respond better to more interactive ways to attract attention. Accordingly, they will like videos and infographics, a quick reaction to their criticism or suggestions on social networks, as well as the opportunity to find out the opinion of a star or an expert about the product.
Wired: Another Alternative to Famous Social Media
In recent years, entrepreneurs have tried to create countless alternatives to Facebook and Twitter. But no one has yet succeeded. Michael Powers decided to make another attempt. His project Trsst also allows you to publish short messages. But unlike the world's most famous microblogging service, it uses a cryptographic cipher for private messages, so that they do not become the property of the government. A very relevant idea for the United States, where users are frightened by the stories of Edward Snowden about how the authorities are watching them.
Businessweek: How changing the fast food chain menu led to higher prices
The publication writes that after McDonald's announced a new menu, chicken prices soared in the United States. The company expects to sell 250 million chicken wings. This news triggered a rise in market prices. If in 2011, the wings were worth 90 cents per pound, now they are more than $ 2. And their value continues to grow.
Fast Company: 25 smartest women
A photo compilation of the most intelligent women microblogging on Twitter. Among them are Flickr founder Katarina Fake, Rosabeth Moss Kanter of Harvard Business School, and The New York Times editor Jennifer Preston.
Wired: Funny things from a catalog of office equipment 30 years ago
The publication found an old catalog, readers of which were offered to buy one of the first computer models, a boombox, a film camera and a cassette player. A nostalgic selection of what you could have dreamed about 30 years ago.