Alexey Brodovich’s exposition at the Garage Center for Contemporary Culture is dedicated to the 15th anniversary of Harper's Bazaar in Russia, although the personality of this designer, artist and photographer does not fit into the narrow framework of fashionable gloss.
Brodovich was born in Russia, emigrated after the revolution, worked in Paris with the troupe of Sergey Diaghilev, and then settled in New York. From 1934 to 1958 he was the art director of Harper's Bazaar, several times radically changed the magazine layout, actually creating the prototype of all the modern gloss. Brodovich was the first to combine text and illustrations, forming lines along the outline of the picture, replaced the pictures with avant-garde photos, and brought in collaboration with the magazine Jean Cocteau, Marc Chagall, Salvador Dali and other prominent artists.
The exhibition in the Garage is divided into three thematic blocks. The first is a selection of photographs taken by Brodovitch himself before working in the magazine: for example, pictures from the tour of the Russian Monte Carlo Ballet in New York are a gallery of amateur backstage pictures that are now classics of abstract photography. The second, main part of the exposition is the covers and spreads of Harper's Bazaar, which were released during the 25 years that Brodovich headed the magazine. And finally, portraits of the designer himself, taken by Richard Avedon, Henri Cartier-Bresson and Arnold Newman. In addition to graphic works, the exhibition has video and photo materials of lectures and interviews with Alexei Brodovich.
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Ekaterina Tsvetkova, exhibition project manager at GSC GSC:"Alexey Brodovich made a real revolution in the field of graphic design and, you can say, created the design of glossy magazines in the form in which we perceive them now. Brodovich was the first to combine text and photographs in the magazine. And not just like that: he cut photos, placed them on the spreads, I adjusted the text to fit the model in the photo. Now it seems logical and natural, but in the 30s it was an absolute innovation and courage. "