The main genre of the past 2017 is, of course, hip-hop. Even your parents began to watch rap battles, and rap itself became a new author’s song - the ability to read is now optional, the main thing is to do it freshly, provocatively and topically (well, or just to re-sing a recent rap hit): dozens of video bloggers try to play this one way or another , Ivan Urgant and even a hairdresser. More technical stars appeared: perhaps the main one is the rapper Face. Provocation and new sincerity also became the main weapon of Anti-Hype - for example, the collective of loafers from Petersburg visited the role of the interim government until Oksimiron returned: defeat for Purulent did not defeat him, but rather simply yanked him — in a couple of months, Fedorov drops an American in a battle Dizaster, collects the "Olympic" and a dozen other arenas around the country - and again becomes the main rapper, never releasing a single new album.
Life around compiled a selection of seven materials with which you can learn the materiel - perhaps in 2018, people's love of hip-hop will not go anywhere.
Face: "People want me dead at 27"
The editor around Life spent five hours in Moscow City to wait for the rock star Ivan Dremin and talk with him about popularity, postirronism, feminism, love and panic attacks. The 20-year-old rapper will remember his visit to the Comedy Club program (“I don’t care ***** on television, **** in his mouth”), life in Ufa (“he came to a hotel near my house, they took me there assistant administrator ") and beloved Russian musician (Victor Tsoi).
Mozee Montana: "Armenia explodes, and we are gangsters"
“I have your fella, Margiela is on me,” reads Alina Mkrtchyan, under the booming bass, she is Mozee Montana, a 19-year-old rapper from Vladivostok, whose musical career was blessed by one of the titans of the Russian hip-hop Oksimiron. An automaton flashes in the frame every now and then, and “1915” is stamped on the ear of the young artist - in memory of the Armenian Genocide. The debut of the impudent newcomer in the traditionally chauvinistic genre, where misogynous lyrics are the main weapon of a good half of his characters, is a signal that hip-hop in Russia was developing confidently in 2017. According to Alina, she moved to Moscow with one goal - to conquer the pinnacle of the rap game, and earned the first million already at 18. Mozee Montana told Life around about gender discrimination in hip-hop, the fight against depression and her business in the Moscow market.
Photosynthez, the new instagram rap sensation - about working as a hairdresser, haters and purulent
A great example of how, in 2017, using hip-hop, not only specialized specialists came to popularity in social networks. Katya Photosynthez, whose amateur music videos (budget is 200 rubles) was spread around the public, doesn’t look like a typical rapper or even a video blogger - rather, a student of a philological faculty. The texts also depart from the canons of the genre: instead of hedonism - "naive art" and cabbage soup, instead of Gucci and stones on the wrist - "ugly trousers." We met with a rapper-hairdresser and talked about her life, like from Dima Bilan, the favorite track of the Glory of the CPSU and haters.
"Carte Blanche for Swinishness": What is Anti-Hype
The word "anti-hype", alternating with "easy-easy", "sink ebout zis" and "ril current", was fixed for some time in the vocabulary of not only schoolchildren, but almost everyone who dared to open YouTube in the second half of 2017 . Reason: rapper Purulent, a representative of the anti-Hype creative association, who first won a triumph over the patriarch of the Russian rap Oksimiron in battle, then secured success by continuing to ironize his opponent in an interview with journalist Yuri Dudu, and at the end of the year he became the host of the talent show on federal television channel.
"It's cool, we are everywhere": Who and how does rap battles in St. Petersburg
In 2017, the incredible popularity of rap battles on the Russian Internet finally entrenched. St. Petersburg Versus became the locomotive: thanks to one bar on Ligovsky Prospect, the genre stepped far beyond the boundaries of the subculture. Now the same Versus on YouTube has many times more subscribers than, for example, the TNT channel.
Life around talked with Versus founder Alexander Timartsev (aka Restaurateur) and #Slovospb organizer Dan Cheney about whether it is possible to do business in MC fights (spoiler: of course), why it’s better not to joke about politics (and about brain cancer - and) Is it easy for girls to break through battles?
From Anti-Hype to YungRussia: A Dictionary of New Russian Rap
For an untrained listener, an immersion in the world of new Russian rap can be painful: lines like “BAPE to the body, skate to my feet, your shot wants me,” and “I start in low flex, rummaging, who's here at the fitness” can still cause cultural shock. In order to navigate more freely in who, how and what has been reading about the last couple of years in Russia, we have compiled a short dictionary.
From Oxford to Ryl Current: What Oxymiron Is Made Of
Life around composed an alphabet of words, names and titles associated with the work of Oksimiron - perhaps the main rapper of the past year: starting with a schoolgirl, who replaced Mandelstam with the text of the track "Interwoven", and ending with the first clip of Miron Fedorov.