In anticipation of the summer season, we, in collaboration with different brands, make a list of things necessary to create comfort in a country house so that you have more time to communicate with loved ones. A rational approach is the ability to choose the best in order to make your life and the life of loved ones comfortable, and turn household chores into pleasure.
Category: Special Projects
Throughout the world, the widespread use of plastic cards is a common thing. In some countries, people may soon completely stop using cash: for example, in Sweden and Denmark you can buy a cup of coffee and a magazine in a street kiosk using a card. However, despite the fact that it is beneficial to both sellers and buyers, in Russia this situation seems to be the prospect of a distant future.
“You will take the blue pill - and the fairy tale is over. You will wake up in your bed and believe that it was a dream. Take the red pill - you will enter the wonderland. I will show you whether the rabbit hole is deep,” the experiment began with this choice. Together with a cardboard, blue and red caramels (just caramels, honestly) were delivered to our office with such funny instructions.
Sasha Skolkov Glavred FURFUR and the creator of "Sailing School" On the fascination with sails I became interested in sailing four years ago. This is probably such an occupational disease - trying to put on any hobby in the form of media. But then it worked well: I decided to start a public right away - I studied myself and told subscribers about it, at the same time laid out things about which I myself read in books.
In business, partners are often needed. Someone creates a joint business for life, and someone crosses once, if necessary, and scatter in different directions. Regardless of how long you will conduct business together, the choice of a business partner is a responsible task. In a joint project with Tochka Bank, we talked with three entrepreneurs about how they developed relations with partners and what experience they learned from this.
Marketers unite all people in different consumer groups: successful businessmen, office clerks, poor students, creative middle class, and so on. Depending on what we eat and drink, what we dress and how we relax, we fall into one of the groups. But do marketers have the right to draw far-reaching conclusions from such a superficial view of our lives?
Technology is changing our habits: we often don’t carry a wallet with us, we order products on the Internet, and applications help plan expenses. For a joint project with Mastercard, we talked with the townspeople who are used to spending a lot. We discussed what helps them keep a budget, what buying habits they got this year and which ones they left.
Plastic cards are convenient, safe and easy. It’s also profitable! Especially when it comes to a plastic card tied to a mobile phone account. Users of such cards say that for everyday expenses this is the most convenient option, besides with a lot of pleasant bonuses. We asked the townspeople what benefits they can get from using a single mobile phone account and a plastic card, and together with a financial adviser we found out whether it is possible to earn by choosing the right card.
All were once small: people, cities and someone big business. Trust and support help grow successful people and factories. In a joint special project Life around Yekaterinburg and Promsvyazbank recorded three stories of businessmen whose companies have grown over the past ten years. Our heroes live and develop their enterprises in the Urals, but they know them far beyond the borders of the country.
If you believe the research of the operators, LTE traffic in Yekaterinburg has doubled over the past year. This means that the load on the network has doubled exactly, and the equipment that supplies endless megabytes to mobile phones had to work with a vengeance. Beeline technical staff told Life around why the residents of the metropolis will never lose contact with the phone, how the weather affects the speed of the Internet, and what happens if you hang the antenna of a mobile operator on top of an abandoned TV tower.
For a special project with Renault, we asked Lyudmila Rybakova, Head of Digital & CRM, to tell us everything about how to open an online car sales store. Buying a car is not the easiest thing. First you need to choose it. This, of course, can take forever: you have to listen to valuable advice from relatives and friends, make a review on the Internet, compare models, analyze technical specifications, and then start the procedure - set the date and time of shows in the salon, go for a test drive.
A residential area is more than a place of residence. This is a habitat, and the quality of the environment directly affects the quality of life. Clever Park quarter is being actively built next to the Central Park of Culture and Culture in Yekaterinburg, at the intersection of Furmanov and Tkachy Streets. One of his main priorities is the formation of a community of residents and small businesses, entrepreneurs who will open cafes and restaurants, kindergartens and leisure centers on the ground floors.
Every year, new players appear in the online banking market for small businesses. Such services are tailored for individual entrepreneurs and small companies whose creators do not have time for bureaucracy. In 2018, DeloBank came to this area, a subsidiary of SKB Bank, which is confidently in the top 100 banks of Russia and the top 40 in terms of lending.
Over the past three years, the Central Bank of Russia has revoked the license of 280 banks - large monsters from the first hundred and small regional players have lost the right to work. By June 2018, 530 banks remained in the country, but it is still difficult to choose a credit institution for servicing. In a joint project with Neiva Bank, we found out how not to get confused in tariffs and find a convenient and reliable bank for business.
Once a month, employees of the federal mobile operator Yota leave their usual jobs and spend the day outside the office. Find out what YotaAir is. The first YotaAir took place eight years ago, but has not lost its relevance since. The idea of such a day was proposed by the employees themselves. Olga Dorofeeva regional marketing manager for the macro-region Center It is not surprising that the idea came from the inside, because the philosophy of our company is to go beyond the usual framework, to look at things from a different angle.
We went to visit a company that has been developing and producing games for mobile devices for many years. We found out what the guys are working on now, how to settle in the new office, and is there time for games in game dev. What are they doing It's always gratifying to know that you have a worldwide celebrity in your neighbors, especially if it's not just one person, but a whole company.
“I often stay late in the office until late” - this phrase is often heard from active residents of the metropolis. To stand in lines or to audit store shelves - they no longer have time for this. And why, when can I order delivery? In the meantime, waiting for the order, have time to do something else. In a joint project with the SaveTime delivery service, we learned from the leading manager, product designer and PR specialist on maternity leave how they manage to keep up with everything.
Today, you can adjust for yourself everything from a car to a communication tariff. Often this can save a lot of money, because you only pay for what you really use. Life around often tells you how to cut costs in a given area; in the new material with the support of "Motive" - several opportunities to save on mobile communications, without limiting yourself in communication.
Today, more and more people are working on a remote site, and new coworking regularly opens in Yekaterinburg. For those who are going to change the office in bed to a comfortable and collected open space, we, together with Coworking Combine, made a series of gifs about the unspoken ethics of working different people in one place. Greet, if you and others are comfortable. If in doubt, do you need to say hello - say hello.
Unusually shaped windows, glass facades, glazed balconies and loggias - all this, on the one hand, is a familiar part of our lives, and on the other - a whole high-tech industry. There are many factors that influence how the windows and doors we choose will look and serve. Together with the plant of translucent structures "Demeter" we show how the production looks and tell what to look for when choosing.
In the labor market, IT is considered one of the most stable. Every year, the demand for IT professionals is growing. Along with it, there is a growing interest in professions related to information technology, and the number of requests for training in programming. It seems that if earlier everyone dreamed of becoming astronauts, today everyone wants to code.